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Electrical Contractor’s Case Study

Wayne first learned of MLJ Coaching International and Trade-Contractors' Business Strategies Training , from attending a day-long introductory T-C BS workshop, sponsored by The Ontario Electrical League. Wayne was introduced to options to the way he was currently running his business.

Wayne walked out of that workshop with renewed hope. Within a couple of weeks he reflected more on his business than he had in the entire 15 years he had been in business. Wayne said he was no longer willing to just "put (his) head down and plough through the day - day after day."

It was a difficult decision for Wayne to make the investment in the year-long program because he didn't even know what professional coaching was: arguably, the most powerful component of the training/coaching program. Professional coaching is the component that supports us and helps hold us accountable in taking the action necessary to follow through on the ideas that come to mind during the 4 training sessions throughout the year.

Wayne enrolled in the program www.tradecontractorsbusinessstrategiestraining.com because he was afraid of what the end result may be of keeping his head down, ploughing through each day. Reflecting, at the end of the one-year T-C BS program, Wayne saw what could have happened had he not dared to enrol.

He could have been totally burnt out; and his group of employees could have been unravelling at the seams, which could have cost him dearly had the union paid them a visit.

And who knows what else could have happened, because the "snow-ball effect" would most definitely have come into play, right?

Reflecting on this, Wayne feels that it was possible, had he continued to keep his head down, to have eventually had nothing left and he could have found himself throwing in the towel.

Is this the worst-case scenario? Maybe ... but a possible one, nonetheless.

Wayne's biggest benefit of actively participating in Trade-Contractors' Business Strategies Training is the constant consciousness whereby he avoids putting things off due to 'being too busy'; things like

  • improving the less-than-ideal administrative assistant situation by hiring a full-time assistant and training her properly right from the start;
  • hiring an estimator and ensuring he capitalizes on this investment;
  • holding regular staff meetings;
  • hiring more staff in the field to keep up with the new projects being acquired;
  • staying-on-task and holding himself accountable to take consistent and persistent action in order to turn his ideas into his desired results.

Thanks to Wayne's having taken that leap of faith and making the financial investment in Ferguson Electric, and in his, his family's and his staff's personal lives, Wayne's enjoying:

  • an estimator who, despite being a sizable investment for the company, may have already … in just 6 months of being there … landed an account that will give Ferguson Electric a healthy ROI (Return on Investment) in hiring the estimator;
  • a full-time administrative assistant who now relieves Wayne of so many little tasks that were simply eating away his hours … and his days;
  • many more vacations in 1 year than he thought possible. In fact, it was while Wayne was enjoying his 3rd vacation in as many months that the new estimator bid on this job that Wayne would never have even considered, were he still working alone on his business. Talk about The T-C BS delivering on its promise!
  • a better leader … in himself … leading Ferguson Electric and its staff into new frontiers, which were only ever dreamt of before, thanks to having come to appreciate the true value of his time!

To hear it straight from the horse's mouth, why not give Wayne a call?

Click here to get a really clear picture, in Wayne's own words, of the "Before, During & Since investing in himself through MLJ Coaching International" through Lynne's year long and deep Trade-Contractors' Business Strategies Training program.

Wayne Ferguson
Ferguson Electric
Cobourg, ON K9A 4J9
Phone: 905-372-1212

 
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